Gap analysis enables an organization to determine the variance between the strategic goals and current internal capabilities as well as identify key areas for improvement by making comparison between the current level of performance and desired performance in the future. This information can help the organization optimize allocation of human and financial resources, initiate possible organizational changes and determine specific areas that need focus and ongoing management attention.
The SWOT analysis technique can be effectively applied for an in-depth examination of the strategic goals. The intent of the goal-driven SWOT analysis is identifying both the internal and external factors that may have either positive or negative impact on achievement of the strategic goals. Taking results of the SWOT analysis into account the organization’s leaders can determine whether the proposed strategic goals are attainable.